Drugs, whether prescribed or not, have a habit of changing one’s perception. That’s why we take ’em, right? We are this way (ill, bored, depressed, manic) and want to be that way (well, stimulated, happy, calm).

Today while eating breakfast and taking my antibiotic, I pondered whether to use a coupon that expires today. It entreats me with “buy more, save more.”

Brilliant! I see it now!

This is Jupiter and Saturn in Capricorn (or any sign). Jupiter is expansive – more. Saturn is contractive – save. These two qualities are in contrast and more is not less. Of course, I understand the math that the more you buy the less per unit you spend. But the goal of retail is to have you spend more money in total.

This is why coupons have never appealed to me. Being of Capricorn nature, I see the “more” and not the “less.” While I may spend more per unit, my overall spend is less. So my mantra in retail terms is more like “buy less, spend less,” or, more appropriate, “buy what’s needed only, spend less.”

Jupiter and Saturn in Capricorn

But this concept that more becomes less is where consumerism has taken us into environmental destruction. “More” plays on our Jupiter desires to experience, enjoy and share. “Less” plays on our desires to be practical, resourceful and economical. But the “less” in the coupon is bait for the “more.”

More food (much of high caloric content) has created a nation that is constantly trying to lose weight, to have “less” body. Everyone. What human can resist more food, especially at less money?

This year Jupiter is transiting Capricorn, which is ruled by Saturn. Saturn will also be transiting Capricorn although it will go into Aquarius and then back into Capricorn during the year.

Capricorn represents our social conscious which seeks respect in the social world often through positions of authority. As Jupiter and Saturn join Pluto in Capricorn (2008 – 2024), social structures (police, government, economic infrastructure, etc.) are undergoing transformation.

Jupiter and Saturn in Capricorn this year will probably produce conflicting messages such “More Government, Less Government.” As with retail, the overall government may increase during such times.

Possibly there will also be “More Banking, Less Banking” and “More Police, Less Police.” I wonder what those will look like.

More medicine makes less illness. But more medicine can also produce more resistance (which is also Saturn) creating the need for more medicine. More and less have an interesting relationship.

We’ll learn about both Jupiter and Saturn in the coming year, more or less.