Americans love to split the universe in half and take sides – Republican and Democrat, pro-choice and pro-life, Coca Cola and Pepsi.

I laugh whenever I hear politicians talk about the free market. I think the free market led to what we have now. As a company, why wouldn’t I want to be a monopoly? In the paradigm of continual growth, monopoly is the logical extreme.

In an effort to prevent monopoly in consumer businesses we’ve landed right below monopoly – a dualistic split of the majority of the business with a few minor players.

There’s Tyson chicken and what else . . .?

There’s Crest and Colgate and what else . . .?

Bubbly Brown Liquid

The bubbly brown caffeinated liquid business is run by two major players – Coca-Cola and Pepsi. Ask your friends which they prefer and you’ll find that most prefer one or the other. Rarely do you find someone who likes both and regularly alternates. They are essentially the same product with slightly different taste.

As an aside, I believe the secret ingredient in Coca-Cola is guarana.

Moon in Water

For Coca-Cola, I’m using the date May 8, 1886 date based on the Wikipedia article stating this is the first sales date in Atlanta, Georgia at Jacob’s Pharmacy. That puts sun in Taurus and moon in Cancer.

For Pepsi I’m using June 16, 1903 which, according to Wikipedia, is the launch date for Pepsi-Cola. That puts the sun in Gemini and moon in Pisces.

Both charts have moon in a water sign.

Moon is the reactive principle and as such is commonly associated with our emotional side. Moon in water likes liquid, often the fermented kind.

My “bubbly brown liquid” description comes from a woman I met once who commented on how unusual it was for humanity to be drawn to a bubbly brown liquid.

I agree. How could this weird product become so popular across the globe?

Our constant drinking of Coca-Cola or Pepsi is a lot like a baby carrying around a bottle. Have you noticed that people are now constantly carrying around beverages?

When we buy a cola at the checkout, is it to quench thirst or for comfort?

Of course, Coca-Cola and Pepsi also contain sweeteners and stimulants which make them both attractive and addictive.

Coca-Cola and Pepsi are providing us moon-in-water comfort of the mother’s-nipple kind. We’re a globe full of infants needing to be weaned from the bottle.

Coca-Cola Transits

Coca-Cola has sun in Taurus which is now being transited by Jupiter in Taurus. That suggests an excellent year financially.

When Jupiter enters Gemini and transits Coca-Cola’s Pluto in Gemini next year, Coca-Cola may have some announcement about splitting the business in some way.

Pluto transiting Capricorn opposes Coca-Cola’s Saturn and moon in Cancer. If there is a family aspect to the business, it will be broken or changed.

Mars transiting Virgo is in return position and will also conjunct Jupiter in Virgo later this year. Again, I believe this year will be a good one financially for Coca-Cola.

Coca-Cola’s Venus and Mercury are in Aries and Uranus is in Libra. Saturn is transiting Libra now while Uranus is transiting Aries. I see some partnership or business break up again.

So this year appears to be a financially strong year for Coca-Cola but it appears later in the year or early next year some sort of splitting or break up of the business.

Pepsi Transits

Pepsi has Mercury, Pluto and sun in Gemini. Gemini is constantly changing so maybe the Pepsi business has too.

Mars squaring Gemini in Virgo suggests some auditing going on at Pepsi. I’m guessing with Gemini sun and Pisces moon and Jupiter, bookkeeping isn’t as good as it should be. This company might also be one to cook the books a little.

The other planets in Pepsi’s chart are Mars in Libra, Venus in Leo, Uranus in Sagittarius and Saturn in Aquarius.

Saturn is transiting Libra and Uranus transiting Aries. The natal Mars in Libra says Pepsi always wants to look pretty. Uranus opposing that Mars while Saturn transits suggests an ugly eruption, kind of like a pimple on your face when you eat too much sugar.

Maybe accounting problems will occur with some sort of employee or customer eruption. What comes to mind is that large corporations sometimes go abroad and steal the resources of other countries. Maybe something like this is occurring at Pepsi.

Neptune is transiting Pisces now and will be conjunct Pepsi’s moon in a year or so. There may be questions about what Pepsi contains. There may be issues about ingredients and whether something unusual is added to create even more addictive behavior.

Pepsi’s chart suggests an entity not entirely trustworthy.

Republican or Democrat

If I were to assign Coca-Cola and Pepsi an American political party, I would say Coca-Cola is a Republican and Pepsi a Democrat.

With sun in Taurus and moon in Cancer, Coca-Cola is more traditional and family oriented. Taurus is a fixed earth sign that likes things to stay the same, not change.

Pepsi is mutable with sun in Gemini and moon in Pisces. Pepsi might take the road of the mutable Newt Gingrich and go with the Republican party, but generally a signs that change as much as Gemini and Pisces are better suited to the liberal party where there is an attempt to accept different perspectives and lifestyles.

Maybe Coca-Cola and Pepsi can take sides and sponsor the conventions. If we knew what cola was preferred by each candidate, we could make a more informed decision at the voting booth.

My vote is with Pepsi.